Hiya I’m Lauren,

A writer at heart, marketer by trade, and brand strategist by fire.

That last part? It's what happens when you're a founder who learned the hard way that a logo is not a brand. And daily Instagram posting isn’t a strategy.

The fire taught me what school couldn't: brands aren't built in design software. They're built in the thousand tiny choices that define brand DNA

I've written copy that's generated millions. Built campaigns that turned unknown founders into industry leaders. Designed brands that make people throw their credit cards on the table.

But here's what I learned: none of it works if you don't know who you are first.

That's where auraforma was forged.

Because the world doesn't need another designer who makes things pretty. It needs ethical strategists who make things undeniable.

I'm here to help you do just that.